This manufacturer website design service builds websites for factories, distributors, B2B suppliers, and small exporters. Each one is meant to convince a procurement team before anyone picks up the phone. Buyers can check your certificates on their own, browse a full product catalogue that does not have to show prices, and send a quote request by form or WhatsApp. I do all the work myself, as a website engineer and technical lead.
It suits general factories and manufacturers, distributors and agents, raw material suppliers, farm producers who sell to industrial buyers, and exporters opening their first overseas markets. ERP systems, stock management, and dealer ordering portals are not in the default package. If you already run one, the website links to it.
In short
- A legal and certificates page with numbers, validity periods, and links to the official lookups for SNI (the Indonesian National Standard), TKDN (the local content value), and ISO.
- A B2B product catalogue with specifications, units, and minimum order, and no prices if you would rather not show them.
- A quote request form that asks for what your sales team needs to know.
- Distributor status written exactly as your agreement puts it.
- An English version for overseas buyers, with an HS code for each product where relevant.
- You pay the build fee once. After that come the domain and, if you want one, a server, while malware cleanup stays free for the first 3 months. Start with the form on the homepage.
Industrial buyers check before they ask
The sector is on the way up. S&P Global's Indonesia Manufacturing PMI hit 52.4 in September 2026, up from 49.8 a month earlier. Export orders grew at their fastest pace since May 2022. BPS, the national statistics agency, says manufacturing made up 18.50 percent of GDP in the second quarter of 2026. No other sector had a larger share.
Corporate procurement teams, contractors on government projects, and overseas buyers seldom call first. They open the website to make sure the factory is real, its certificates are valid, its products meet the spec, and its capacity is large enough for the order. Suppliers who put all of that in a form buyers can check get onto the shortlist first.
SNI, TKDN, and ISO certificates buyers can check, not just logos
A certificate logo is easy to put on a website, and just as easy to doubt. A number can be checked. Article 26 of Law No. 20 of 2014 on Standardisation bans using or affixing the SNI mark without the right to it. Under Article 68, the penalty is up to five years in prison or a fine of up to Rp35 billion. Article 19(2) also bans copying or spreading SNI documents without approval from BSN, the National Standardisation Agency. So the website names the SNI number and does not upload the standard itself.
Factory websites I build have a legal and certificates page. Each entry gives the certificate name and number, the products it covers, how long it is valid, and a link to the official lookup. TKDN values can be matched on the TKDN search run by Kemenperin, the Ministry of Industry. SNI titles can be checked through the BSN service, and ISO certificates on IAF CertSearch. When buyers can check for themselves, they stop emailing you for copies.
The same page shows your NIB, the business identification number, and your business code under KBLI 2025, the national classification of business fields. OSS, the online licensing system, has used it since 15 June 2026. Permits issued before then remain valid.
TKDN and government procurement: write the figures correctly
Producers who sell to government agencies and state-owned firms (BUMN) have to pay attention to TKDN. Permenperin 35/2025, a Minister of Industry regulation, makes TKDN values valid for five years. The same goes for BMP (bobot manfaat perusahaan, the company benefit weight). Both are recorded in the ministry's official inventory list.
Article 66(2) of Perpres 46/2025, the presidential regulation on government procurement, then sets a required order. First in line are products whose TKDN plus BMP is at least 40 percent, with a TKDN of at least 25 percent. Next come products with a TKDN of at least 25 percent. Products below that come last.
The thresholds differ, so the website shows the TKDN and BMP values apart, each with its validity period. If "TKDN 40%" is really TKDN and BMP added together, a buyer may judge the product wrongly. Products already on the INAPROC Electronic Catalogue, the national e-procurement platform, can be linked from their product pages. The version 6 catalogue terms check TKDN automatically. They also forbid sellers from using brands or photos that belong to someone else. Keep the data on your website and in the catalogue exactly the same.
Distributor status that matches the agreement you hold
"Official distributor" and "sole distributor" are claims with legal meaning. Permendag 24/2021, the Minister of Trade regulation on agreements for distributing goods, says a notary must legalise each distributor agreement. For imported goods, an Indonesian representative office abroad must legalise it as well. Article 7 covers naming a sole distributor for one brand in a given territory.
Distributor websites I build state your status as it really is. That may be distributor, sole distributor, sub-distributor, or agent, with the brands and sales territory your agreement covers. The words "official" or "sole" appear only when such an agreement exists. A buyer who checks with the principal will hear the same story you tell.
A B2B catalogue without prices, and quote requests that arrive complete
Most factories and distributors keep prices off their websites. The price depends on volume, specification, and where the goods are going. The catalogue on websites I build shows each product with its technical specifications, unit, packaging, minimum order, and current certificates. Technical datasheets can be downloaded as PDF files that you own.
One thing to know up front. Google needs a price or reviews for a full product snippet, so a catalogue with no prices will not show stars or prices in search results. I do not promise that display. What I can do is make product pages clear and easy to find. They are also easy for AI Overviews, ChatGPT, and Perplexity to quote when a buyer asks for, say, "a food-grade plastic pallet supplier with TKDN in East Java".
The quote request form asks for the product and its spec, the quantity and unit, and the destination or Incoterm. It also asks for the deadline and the papers the buyer needs, such as a TKDN, SNI, or halal certificate. It never asks for a personal ID card (KTP) or tax number (NPWP). What buyers send is still personal data under Law No. 27 of 2022. Article 20(2) allows it to be processed to meet a request before a contract is made, and the form links to your privacy policy.
A form, email, and WhatsApp are enough for B2B sales, which nearly always go through a round of negotiation. A dealer portal or an online store with tiered prices only pays off once you have at least one dedicated admin. Repeat orders must also have outgrown chat and email by then. Building one costs much more, so take your time. When that step starts to make sense is covered in the article on a catalogue with WhatsApp orders.
Food ingredients and consumer goods: halal status
Makers of food ingredients and food additives need to watch halal certification. So do makers of consumer goods such as chemical products, clothing, or household items. PP 42/2024, the government regulation on halal product assurance, puts raw materials and processing aids for food in the first phase of the duty. The phase-in period for micro and small businesses ends on 17 October 2026. Buyers in the food industry tend to ask about this before anything else. The website lists it product by product, based only on certificates already issued.
An English version for overseas buyers
Indonesia's non-oil and gas exports from January to August 2026 came to US$185.63 billion, 5.48 percent more than a year earlier, according to BPS. For an exporter, an English version with its own page addresses is how foreign buyers come in. Its product pages can carry HS codes, export units, and the countries you usually ship to. Technical datasheets come in both languages.
Permendag 23/2023, the Minister of Trade regulation on export policy, requires every exporter to hold an NIB. Some goods also need registered exporter status or an export approval. If you have them, the English legal page can name them. I am not an export or licensing consultant, so the type of permit and its number come from you.
Google Business Profile: only if buyers can visit
Google Business Profile guidelines ask for a physical place that customers can visit during opening hours, or a service that travels to them. A factory with no staffed sales office or showroom should skip the profile, since it could be suspended. If you do have an office or warehouse that serves buyers, the website details are matched to that profile, including the product and service lists.
The website is built to pass Core Web Vitals on phones and laptops, because industrial buyers often open a catalogue on a phone while they are out on site. The site you are reading follows the same approach. It scored 94 on Lighthouse mobile on 12 October 2026, and your company website can be put through the same tool.
Tracking if your company runs ads
A company that runs ads on Google or LinkedIn can track the actions that count in B2B sales. Those are a quote request sent, a datasheet downloaded, or the WhatsApp button pressed. The tags come from the company's own ad account, and they switch on only after the visitor says yes. No ads means no tracker.
Company website security, with free malware cleanup for 3 months
A hacked factory website can serve spam pages under your company's name. It can also swap the sales email address, so quote requests go to a stranger. Either one costs you buyers. Websites I build are secured to the standard of this site, which earned an A+ from securityheaders.com and Mozilla HTTP Observatory on 12 October 2026. Feel free to run those tests again on your own. I leave the technical details out of public pages on purpose, so nobody can read them as a guide for breaking in.
If malware gets in during the first 3 months after launch, I clean it out for free. Your proof of payment records that 3-month window, and other packages range from 1 to 6 months. I remove the malicious code, put files back from the latest backup, and close any hole I find in the website I delivered. What you get is a cleanup service, never compensation for losses.
Once that window closes, a cleanup becomes a job of its own, and a bad case can cost tens of millions of rupiah. The guarantee leaves out passwords shared by staff, infected office computers, and changes made by other people. It also leaves out outages at the server or domain provider you chose, and components that age after the guarantee ends without renewal. All of it is set out on the terms page. I can stand behind this guarantee because removing malware from websites is routine work for me.
Cost: paid once, with low yearly costs
A factory or distributor website is paid for once, in stages, with the breakdown put in writing before work begins. After launch, you keep paying for the domain, and for a server if you choose one, although a catalogue and quote request site usually runs without a monthly server. The catalogue carries no monthly subscription either.
Support after handover is optional, for fixes or component updates when they come up. Your team updates products, certificates, and datasheets through the panel. Later you might want a third language, a page per product line, or a distributor finder by region. Each of those gets its own special offer, priced well below a new project.
Ready to use in the company's name; source code if you need it
Your company receives a ready-to-use website. The built files run on the company's domain, and the domain and accounts are in the company's name. You also get a panel for editing the catalogue and a set of handover documents. Your IT team can move the website to any hosting provider it likes. If another party takes over the site one day, my access is revoked and the website carries on.
Source code means the project files used to rebuild the website or change how it is structured. It is not in the default package. For a company, leaving it out keeps the price down, while your team still runs the catalogue through the panel and my support covers the version I handed over.
Source code is worth buying if you have a development team or plan to connect the website to your own ERP. Some procurement policies even require it. It is priced on its own, costs a lot more, and may not be available because of licensed components. The offer tells you which case applies.
For factories and distributors: AI on your own, an unclear agency, a free template, or an engineer?
| Consideration | Building it yourself with AI | An agency with no clear accountability | A free hosting template | Built by an engineer (this service) |
|---|---|---|---|---|
| Certificates | SNI or TKDN logos with no numbers | Depends | A gallery of logos | Numbers, validity periods, official lookup links |
| B2B catalogue | Generic product blurbs | Sometimes sells you an online store | A built-in shop that demands prices | Specifications, units, minimum order, no prices |
| Quote requests | A generic form | Depends | A built-in form that attracts spam | Product, quantity, destination, deadline, documents |
| Security | No one watching | Never tested | Patched along with thousands of other sites | Tested with public tools, 3 months of free cleanup |
| Ownership | Yours, and yours to maintain | Domain may be in the agency's name | Locked to that hosting | Domain and accounts in the company's name |
| Yearly cost | AI tool and site builder plans | Monthly retainer | Free until you need a feature | Domain, plus a server if chosen |
AI can write a factory page that sounds big, with "SNI and ISO certified" and no number anyone can look up. Yet using the SNI mark without the right to it can lead to criminal charges. I have picked apart mistakes of that kind in the case of an online store built entirely by AI.
Agencies that never say who does the work often register the company domain in their own name, even though the domain is a company asset. A free hosting template is fine for a page with your address. It was never meant for a B2B catalogue with certificates for each product.
If your company needs a dealer portal, prices per customer, and stock synced with an ERP, go to a B2B systems vendor. Your new website just links out to it.
Who is behind this manufacturer website design service?
I run this manufacturer and distributor website design service on my own. I am Dicky Ibrohim, a website engineer and technical lead, and my experience is listed on the about page. I build websites and apps, fix ones that have broken, and clean up ones hit by malware, and I have handled thousands of cases. AI takes care of the repetitive parts, and I then test what it produced myself, down to sending the quote request form and watching it land in the sales team's inbox.
I am not a standards, TKDN, or export consultant. Product data, certificates and their validity, distributor status, and export permits all come from you. Anything I supply is properly licensed, and you vouch for what you send me.
Process: from product list to launch
- Tell me about your company through the form on the homepage: what you make, the buyers you want, the certificates you hold, and whether you export.
- A written offer from me follows in one or two business days. It sets out the pages, the timeline, the cost of each stage, and whether a server is needed. It also names the malware guarantee period and where support stops.
- A short interview about product lines, specifications, certificates, distributor status, and the questions buyers ask you most.
- Text and design: I draft both and you review them, above all the certificates and catalogue pages.
- Tests on phone and laptop: the quote request form and WhatsApp button are tried until the messages come through, and each certificate lookup link is clicked.
- Launch, after which your team gets the access, the ownership documents, and a guide to keeping the catalogue up to date.
What you need to prepare
- Company name, address, sales email, and WhatsApp number.
- A product list with specifications, units, packaging, and minimum order.
- SNI, TKDN, ISO, or halal certificates, with their numbers and validity periods.
- If you are a distributor, your status and sales territory as the agreement states them.
- Technical datasheets, product photos, and any export permits you hold.
Eight questions before choosing who builds your factory website
- Can buyers check the certificates through official links? (Yes, from the legal page.)
- Are the TKDN and BMP values written separately? (Yes, each with its validity period.)
- Can the catalogue go live without prices? (Yes, with specifications and minimum order.)
- What does the quote request form ask for? (Product, quantity, destination, deadline, and the documents needed.)
- Who owns the domain and accounts? (Your company does.)
- What if the website is infected with malware? (In the first 3 months, I clean it up for nothing, as your proof of payment states.)
- Which costs come back every year? (Only the domain, plus a server if you want one; support afterwards is up to you.)
- Can an English version or pages per product line be added later? (Yes, with a special offer.)
First step: send your product list and certificates
Industrial buyers choose suppliers whose certificates they can check and whose specs are complete. They also want a clear status and a quote request that takes a minute to send. That is the website this service builds for factories and distributors, in two languages when you need them.
Tell me about your factory or distribution business through the form on the homepage, or email hello@dickyibrohim.com. I will reply with a proposed page structure, the cost breakdown, and an estimated launch date.
Frequently asked questions
How much does a manufacturer or distributor website cost?
The build is paid for once, in stages, against a written breakdown. Once the site is live, the only recurring cost is the domain, plus a server if you opt for one. The figure depends on how many product lines, languages, and pages you need; I work it out after you fill in the form on the homepage.
What should a good manufacturing company website include?
A company profile, product lines with specifications, a legal and certificates page, production capacity, technical datasheets, a quote request form, and contact details for the sales team. Distributors also list the brands they carry and the territory for each one.
Can we put the SNI logo on our website if the product is not certified yet?
No. Only a certificate holder may use the SNI mark, and Law No. 20 of 2014 treats use without that right as a criminal offence. The website just states the SNI numbers and the certificates that have actually been issued.
Do prices have to appear in a B2B catalogue?
No. The catalogue can show specifications, units, and minimum order, while prices go out in a quotation. The trade-off is that product pages will not show prices or star ratings in Google results.
How should a TKDN value be written on a website?
Write the TKDN value and the BMP value as two separate figures, each with its certificate number and validity period, and link to the Kemenperin TKDN search. If you also show the two combined, label that figure so nobody reads it as the TKDN value.
Can our website call us an official distributor?
Only if you hold an agreement with the principal that a notary has legalised, as Permendag 24/2021 requires. Without one, describe your real status, for example reseller or sub-distributor.
Does a factory website need an English version?
It does if you serve overseas buyers or want to reach them. The English version gets its own page addresses, carries HS codes and export units, and can be added later.
Does a factory need a Google Business Profile?
Only if it has an office, warehouse, or showroom that serves buyers during opening hours. A factory with no such place risks suspension if it creates a profile.
Will I receive the source code?
You receive a ready-to-use website on the company's domain, with a catalogue panel and handover documents, and your IT team can move it to the hosting it prefers. Source code is a separate option at a higher price, and it is not always available; the offer tells you where it stands.
What if the company website gets malware?
For 3 months after launch, as noted on the proof of payment, I clean it up for free, and other packages give 1 to 6 months. This is a cleanup service, not compensation. The details are on the terms page.
