This real estate website design service builds a landing page per housing project that carries the information the marketing rules require. Unit type pages with floor plans stay light on phones, and buyer enquiries reach your sales team through WhatsApp or email. There is no e-commerce, so unit bookings and the preliminary sale and purchase agreement (PPJB) still happen at the marketing office and the notary, as they always have. Each one is built by me personally, from Jakarta, as a website engineer and technical lead.
The website is for housing developers, cluster and shophouse developers, and property agents and marketing offices. A unit booking system, a CRM, and online payment are not part of the default package. The website links to whatever you already use.
In short
- A landing page per project has a block for every item Government Regulation 12/2021 requires: certificate, building approval (PBG), specifications, floor plans, prices, infrastructure, and schedule.
- The project status is written as it is, because the Consumer Protection Law forbids ads that promise what is not yet certain.
- Enquiries arrive through a form and WhatsApp; a unit booking system only when the volume is real.
- For agents: light listings with a page per unit, an agent profile, and the licence number.
- Paid once per project; the running costs are the domain and a server if chosen, and the ad budget stays in your account. Free malware cleanup guarantee for 3 months.
- First step: tell me about your project through the form on the homepage.
Why do home buyers read the legal status before the brochure?
Home buyers read the legal status first because news of abandoned projects keeps coming. The money at stake is a lifetime of savings. A study by the DPR Centre for State Finance Accountability counted 3,034 housing complaints to the consumer protection agency BPKN between 2017 and 2023. The consumer foundation YLKI says 37 percent of housing complaints concern abandoned projects.
The market itself is cautious. Bank Indonesia reported in August 2026 that primary home sales in the second quarter of 2026 fell 2.36 percent from a year earlier. Seventy percent of purchases were paid through a mortgage (KPR).
Demand is large. A DPR brief from May 2025 puts the housing backlog at 12.7 million homes, based on the 2023 Susenas survey. The 3 million homes programme is under way, so the buyers are there. What they look for is a developer they can trust from a phone screen before they visit the sales office.
The information the marketing rules require, with a place on the landing page
The project landing pages I build have a block for each item regulated by Article 22D of Government Regulation 12/2021. The items are the land certificate number, the bank support letter, the developer's legal entity approval, and the building approval (PBG) number and date. They also include the site plan, the building specifications and floor plans, the sale price, and the promised infrastructure, facilities, and utilities. The same article says this information is delivered through print and/or electronic media. A project website is therefore included.
Article 22F adds a further rule. A developer who accepts payment during marketing must also state the construction schedule, the PPJB, the deed of sale, and the handover.
The same regulation allows detached and terraced houses to be marketed while they are still being built. A preliminary sale and purchase agreement (PPJB) is only allowed later. The land status, the building approval (PBG), the infrastructure, and at least 20 percent of construction must be certain first. The underlying rule is Article 42 of Law 1/2011.
The landing pages I build state the project status as it is, which stage is under way and what is not done yet, so that nobody reads more into a rendering than the ground supports. Articles 9 and 17 of Law 8/1999 forbid ads that carry uncertain promises or mislead about timing. A page that is honest about progress is the cheapest way to follow that rule.
I am not a lawyer. Certificate numbers, permits, and project status come from the developer, and your legal team checks the page before it goes live.
How buyers check a developer, and why your website should show them the way
The project websites I build show the developer's registration number and a short guide on how to check it. The Ministry of Housing and Settlement Areas runs the SIRENG developer registry. A Rumah123 guide updated in October 2026 sums up the buyer's steps. Check the developer registration, the legal entity, the parent certificate, and the building approval (PBG). A developer that shows this path on its own website wins trust before the sales team picks up the phone.
Enquiries through a form and WhatsApp; unit bookings stay at the marketing office
The enquiry form on the landing pages I build asks for the unit type of interest, the budget range, a mortgage (KPR) or cash plan, and contact details. It then forwards the enquiry to the sales team's email. Buyers who want to ask right away press the WhatsApp button. It can point to the team's number or to one agent. Unit bookings, the booking deposit, the PPJB, and payments happen outside the website. They take place at the marketing office and the notary, as the rules intend.
This flow is cheaper, safer, and matches how home buyers behave. They always want to talk, visit the site, and work out the mortgage before they pay anything.
A unit booking system or CRM of your own only makes sense once the sales team has at least one admin. The enquiries must also really be beyond what chat can handle, for example several projects with hundreds of prospects a month. Such a system costs more to build and maintain, so do not rush it; the reasoning is the same as for a catalogue with orders through WhatsApp.
The form asks only for what is needed to make contact. Spam is kept out without a frustrating captcha, and the form includes consent for data use.
For property agents: light listings, an agent profile, and the licence number
The agent websites I build differ from a developer landing page. They hold light listings with a page per unit, simple filters (location, type, price range), and an agent profile.
Minister of Trade Regulation 51/2017 requires property brokerage companies to hold a property brokerage licence (SIU-P4). It sets the commission at 2 to 5 percent for sales and 5 to 8 percent for rentals. It also forbids promises or guarantees that are not yet certain. The website has a place for the licence number, and it presents listings as information: floor area, bedrooms, certificate status, price, and the agent's contact details.
Agents update the listings themselves through a panel, including marking units as sold, and your portal listings keep running and are linked from the website. Your own website holds your name and your number without competing on the same page as thousands of other agents.
Which pages does a housing project landing page need?
- Opening: project name, location, prices from, construction status, and a WhatsApp button.
- Location and access: a map, plus distances to the toll road, train station, schools, and hospitals.
- Unit types: specifications, floor plans, land and building area, prices, and payment schemes.
- Project legal status: parent certificate, building approval (PBG), legal entity, developer registration, and how to check them.
- Promised facilities and infrastructure, each marked as built or planned.
- Construction progress: regular photos updated through the panel.
- Mortgage (KPR) simulation as a link to the partner bank, not a calculator that promises figures.
- FAQs, the marketing office, and the enquiry form.
A developer with several projects gets one landing page per project under one company domain. Each project's ads then land on the right page, and the tracking stays apart.
Found on Google and in AI answers by people searching for homes near the project
The landing pages I build are laid out to be found for searches such as "subsidised house Cikarang 2026" or "cluster near Bogor station". The content is also prepared so that AI Overviews, ChatGPT, and Perplexity quote it correctly when buyers ask a machine instead. The legal status page and the detailed unit type pages are quoted most often. The sales office details are matched to the Google Business Profile.
Speed is targeted to pass Core Web Vitals on phones and laptops, even when a page carries floor plans and dozens of progress photos. Uploaded images are tidied automatically. This site, built with the same approach, scored 94 on Lighthouse mobile on 12 October 2026. A buyer who arrives from an ad closes a slow page before the floor plan appears.
Per-project tracking for ads
Developers almost always advertise, so tracking is set up down to specific actions per project. That means a WhatsApp button pressed, an enquiry form sent, or a particular unit type page opened. Pixels and tags are installed through the company's own ad accounts, not mine, and they only go live after the visitor consents to them. The sales team then knows which project and which unit type produce prospects, without guessing.
Malware-resistant, with a free 3 month cleanup guarantee
The real estate websites I build use the same security standard as this site, which scored A+ on securityheaders.com and Mozilla HTTP Observatory on 12 October 2026. Your team can test it with the same tools. I do not describe the technique on a public page; that would be a gift to intruders.
A compromised project website can swap the WhatsApp number for a scammer's number that asks for a booking deposit. Cases like that hurt buyers and the developer's name at once. Your project website therefore comes with a free malware cleanup guarantee for 3 months from launch, stated on the proof of payment. Other packages give 1 to 6 months. During the guarantee period I clean it up at no extra cost. I remove the malicious code, restore the website files from the latest backup, and close any entry point found in the website I handed over.
After the guarantee period, cleanup is billed as separate work, and severe cases can cost tens of millions of rupiah. The guarantee means I do the cleanup; it does not mean compensation.
It does not cover admin negligence such as shared passwords, changes made by other parties, or outages at the server or domain provider the company chose. Components left to go stale after an unrenewed guarantee period are outside the cover as well. The full scope is on the terms page, and I can stand behind it because cleaning up websites hit by malware is my routine work.
Cost: paid once per project, with light running costs
This real estate website is paid for once, in stages, with a written breakdown. The next project landing page is added at a special rate, because the base already exists. After launch, the running costs are the domain, plus a server only if the company chooses one. Project landing pages and light listings usually run without a monthly server. The ad budget is separate and stays in your account.
Support after handover is a choice, not an obligation. It covers fixes, updates to website components, and limited help when needed, with no year-long contract. The sales team updates prices, progress, and unit status through the panel. Extra features later are built through the same service at a special rate. Examples are a unit booking system, a CRM, or an English version for expatriate buyers.
A ready-to-use website owned by the company; source code only when needed
What you receive by default is a ready-to-use website. The built files live on the company's domain, the domain and accounts are in the company's name, and you get a panel for editing content plus handover documents. The files are portable to any hosting provider. If the company ever wants a different manager, my access is revoked and the website keeps running.
Source code is not part of the default package. It means the project files needed to rebuild the website and change its structure. For developers and agents this works in your favour. The cost is far lower, the team still manages prices and progress through the panel, and my support applies to the version I handed over.
Buying the code is only worth it if the company has its own IT team or plans to build a large system. A buyer portal for tracking instalments and progress is one example. The code is priced separately and costs much more, and sometimes the option is not available when the website uses licensed components. Its status is written in the offer.
Why developers should not build it themselves with AI, use an agency with no clear accountability, or rely on a free hosting template
| Consideration | Building it yourself with AI | An agency with no clear accountability | A free hosting template | Built by an engineer (this service) |
|---|---|---|---|---|
| Information the marketing rules require | AI writes "fully certified" without knowing the status | Copied from another project | No block for it | Complete blocks, filled from the developer's documents |
| Per-project ad tracking | Often installed incorrectly | Installed from the agency's account | Not supported | From your account, per project, tested |
| Floor plans and progress photos on phones | Uploaded as is, heavy pages | Rarely measured | Weighed down by template components | Measured before handover |
| Safety of the WhatsApp number | Nobody monitors it | Not tested | Updated along with thousands of other sites | Tested with public tools, 3 month cleanup guarantee |
| Ownership | Yours, but only you understand it | Domain sometimes in the agency's name | Tied to the hosting | Domain, accounts, and website in the company's name |
| Yearly costs | AI tool and builder subscriptions | Monthly retainer | Free until you need a feature | Domain, plus a server if chosen |
AI can produce a project landing page that looks finished. It may carry a line like "flood-free and fully certified" that nobody ever checked. For a developer, a line like that is a legal problem, not a typo. I have written about what can go wrong on an AI-built page without review in the online store case. An agency with no clear person behind the work often installs pixels and registers the domain in its own name. The prospect data leaves with it when the contract ends.
A free hosting template is enough for one brochure page. It becomes a burden when you need a landing page per project with its own tracking.
I am not the right choice if the company needs a buyer portal or a fully linked CRM from day one. That is systems work, and I will say so in the first conversation.
Who is behind this real estate website design service?
This real estate website design service for developers and agents is run by me, Dicky Ibrohim, website engineer and technical lead. My profile is on the about page. Day to day I build websites and applications, fix the ones that break, and clean up the ones hit by malware. Thousands of cases have crossed my desk. AI speeds up the repetitive parts for me; the testing I do myself. That includes checking that the enquiry form reaches the sales team and the ad tracking records the right actions.
I am not a developer, not an agent, and not a property lawyer. Legal status, prices, and specifications come from the company. The material I produce is licensed, and the material the company provides is warranted by the company.
Process: from the site plan to launch
- Tell me about your project through the form on the homepage: your type (developer or agent), the number of projects or units, the location, and the ad platforms you use.
- **A written offer reaches you within one or two business days. It covers the page structure, schedule, fees and payment stages, server needs, the malware guarantee period, and the scope of support.
- A short interview: unit types and prices, the project's legal status, payment schemes, and the questions the sales team hears most often.
- Text and design: I draft them, and your sales and legal teams review and approve them, especially the legal status and project status blocks.
- Preview on phone and laptop: the enquiry form, the WhatsApp button, and the ad tracking are tested until every action is recorded.
- Launch and handover: the company receives access, ownership documents, and a guide to the panel.
What you need to prepare
- The company name, legal entity, developer registration or agent licence number, and the marketing office address.
- For each project: the parent certificate number, the building approval (PBG), the construction status, and the promised infrastructure.
- Unit types with specifications, floor plans, areas, prices, and payment schemes.
- Site and progress photos, plus an access map.
- The sales team's WhatsApp number and email, plus the ad accounts you want tracking installed for.
Eight questions to ask before choosing someone to build your real estate website
- Does the landing page have a block for the information Government Regulation 12/2021 requires? (Yes.)
- Is ad tracking installed per project from my account? (Yes, and tested.)
- Do floor plans and progress photos stay light on phones? (Yes, measured with public tools.)
- Who owns the domain and accounts? (Your company.)
- If malware hits the website, what then? (I clean it up at no cost during the 3 month guarantee stated on the proof of payment.)
- Which costs recur? (Only the domain, and a server if the company opts for one; support is optional.)
- Can prices, progress, and unit status be changed in-house? (Yes, through the panel.)
- Can a new project landing page or a booking system be added later? (Yes, at a special rate.)
First step: tell me about your project
Home buyers choose the developer whose legal status they can check and whose project status is written as it is. The most persuasive brochure does not win. This real estate website design service delivers a landing page that carries the information the marketing rules require, with an enquiry form that reaches your team directly.
Tell me about your project through the form on the homepage or email hello@dickyibrohim.com. I will reply with a page structure per project, the cost, and a launch date estimate ahead of your next ad campaign.
Frequently asked questions
How much does a housing developer or property agent website cost?
The build fee is paid once, in stages, with a written breakdown. After launch, the running costs are the domain, plus a server only if you choose one; support is optional. The amount depends on the number of projects or units, whether you need listings with filters, and how many ad platforms need tracking. I send it after you tell me about your project through the form on the homepage.
Which information must appear when marketing homes on a website?
Article 22D of Government Regulation 12/2021 sets the minimum information for marketing, including the land certificate number, the building approval (PBG) number and date, the developer's legal entity approval, the site plan, specifications and floor plans, the sale price, and the promised infrastructure, and it applies to marketing through electronic media. The project landing pages I build have a block for each item, and the content comes from the developer.
Can homes be marketed before they are built?
Government Regulation 12/2021 allows detached and terraced houses to be marketed during the construction process under certain conditions. The preliminary sale and purchase agreement (PPJB) is only allowed once the land status, the building approval (PBG), the infrastructure, and at least 20 percent of construction are certain. The website states the project status as it is, so buyers do not misunderstand.
How can buyers check that my company is a registered developer?
Through the SIRENG developer registry run by the Ministry of Housing and Settlement Areas, and the parent land certificate through the ATR/BPN land agency services. Your website shows the registration number and a short guide on how to check it.
Does this website include unit booking or online payment?
No. Unit bookings, the preliminary sale and purchase agreement (PPJB), and payments take place at the marketing office and the notary, as the rules intend. The website collects interest through a form and WhatsApp, and the sales team takes it from there.
For a property agent, how is my own website different from listings on a portal?
A portal brings in searchers who do not know you yet; your own website holds your name, your number, and your listings without competing with thousands of other agents on the same page. The two run together, and the website links to your portal listings.
Do property agents need a licence?
Minister of Trade Regulation 51/2017 requires property brokerage companies to hold a property brokerage licence (SIU-P4) and forbids promises or guarantees that are not yet certain. The agent websites I build have a place for the licence number and present listings as information, not as promises.
Do I receive the source code?
By default you receive a ready-to-use website: the built files live on the company's domain, can be moved to any hosting, and come with access and handover documents. Source code is a separate option with its own fee and is not always available; its status is written in the offer.
What if the website gets malware?
The website comes with a free malware cleanup guarantee for 3 months from launch, as stated on the proof of payment; other packages give 1 to 6 months. The guarantee is a cleanup service, not compensation; the scope and exclusions are on the terms page.
When does a developer need its own unit booking system or CRM?
When the sales team already has at least one admin and the enquiries really can no longer be handled through WhatsApp and the form, for example several projects with hundreds of prospects a month. A system like that costs more to build and maintain; start with the form and WhatsApp.
